VUERICH. By Ferran Capo

Directors and Designers Ferran Capo and Clim paired up to create this surrealist short film to promote Vuerich’s sunglasses.

Under the concept “Light is the Enemy” we have explored visual and ambient ways to represent the build up of tension between our protagonist, the eye, and our antagonist, the light. The art direction is based on a graphic Memphis design style mixed with a dadaism influence. Playing with the abstract, impossible and bizarre to intrigue and amuse, Vuerich is a film inspired by a surrealists view of a world filled with irrational and at times humorous, juxtapositions.

We have a good relationship with Vuerich and we thought of proposing them the idea of this abstract short film to sell their glasses. Vuerich was the first brand in Barcelona to produce glasses using old skateboards. During the initial conversations with the client we suggested it would be nice to bring the brand closer to the worlds of art, design and fashion, but without losing the world of skateboard’s rebel soul. The idea was to maintain that relationship with the world of skate through the elements and, above all, the materials used on the short film.
I’d like to thank Pau Arregui for his good eye with the selection of materials and the whole team in general for their effort and collaboration.