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O Magazine

Museu d’Idees i Invents de Barcelona.

by Affaire

2011, visual identity

with …S,C,P,F*

Everyday utilities like touchscreen-sensitive gloves, amusing projects like the most useless machine ever made, absurd inventions such as glow-in-the-dark dog food… the Museum of Ideas and Inventions is devoted to the world of inventions, both as an entertaining attraction and a means of inspiring people’s creativity. The museum, which opened in 2011 in the center of Barcelona, offers workshops and visits that are mainly addressed to young parents and their children, and in doing so it offers a curious take into a profession that is slippery and hard to define.

Miba’s visual identity sets out to highlight the mixture of chaos, creativity and logic that goes into being an inventor. By proposing a system that is flexible in its usage of imagery and illustration, yet strictly defined in terms of type, the identity has plenty of room for experimentation while maintaining a recognizable attitude throughout every visual element. The miba’s logotype, a play on the museum’s double i (ideas and inventions) and the synthesis of a stick figure having an idea, uses a custom geometric font featuring a wide array of characters and hairline symbols, designed specially to meet the various demands of the museum.