2013–2014, visual identity & art direction
Eugeni Quitllet is a Spanish industrial designer whose products – primarily furniture – are widely recognized for their futuristic approach to transparency, lightness and femininity. Quitllet’s methodology is defined by an interest in long-forgotten objects, whose features or uses he appropriates in his own design, making of his work a hybrid between sculpture, archaeology and design. The designer has made his work available through some of the world’s leading furniture companies, including Kartell, Flos, Driade, Lexon, Alias, Habitat, Dedon, Christofle or the Centre Georges Pompidou. The designer’s identity, which comprises everything from the logotype and typographic palette to the way how objects are visually presented, takes the femininity and lightness of his work as a starting point, balancing suggestive, almost clinical product imagery with geometric, light and measured typography.