x Sónar 2015

Client: Adidas
Agency: Ogilvy
Music: Bsn Posse

Four animation pieces that illustrate products and objects from the brand meant to go inside a bag made by Adidas every year for the Sónar festival.
The idea came from mixing up those elements with my own imaginary and visual universe.
Finally, followers on Instagram are invited to a contest in which they need to find the repetitive object in each of the 10 second pieces.

by Josep Prat