After having worked in cultural TV programmes and directing visuals for museums and shows, Luis Cerveró has devoted the last years to the direction of spots and music videos for clients such as Adidas, Sony, Vodafone, Mango and El Corte Inglés, national bands like Los Planetas, Triángulo de Amor Bizarro or Joe Crepúsculo and international bands such as Justice, Battles, Liars, Javiera Mena or Pharrell Williams. Luis regularly writes for publications such as Odiseo or The Plant Journal, and directs his own publishing house, Terranova, where he publishes local artists and photographers.
Luis’ endless working capacity is reflected in all of his projects. His curiosity always leads him to explore new paths and, without a doubt, his very own personal mark is in every single work he has made. Luis pursues to surprise himself as a way of expression, and with this aim he surprises everybody every time.