Ernest Desumbila

Ernest’s commercial career has jumped to the next level internationally thanks to his “There Will Be Haters” campaign for Adidas, which has turned into a truly viral phenomenon. Before that he had worked for clients such as Haribo, Peugeot or Loto, and had directed music videos for Citizens and La Bien Querida. But his real presentation to the world was “Ibizious”, a fake ad for a fake energy drink that was seen around the planet.

Ernest Desumbila’s past as graphic designer is essential to understand and define his audiovisual pieces. Ernest prepares his works obsessively, with a meticulously drawn pre-conception, planned to the last details. He is, on top of that, a whirlwind of responsibility, motivation and energy. We believe nothing’s going to stop him.

Barcelona, 1980