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O Magazine
2015-2017

YOU CAN’T
HAVE IT ALL.

It’s the maxim we’re inoculated with since early childhood in the hope
that we understand as soon as possible that life is built from resignation
.

GOOd–
cheap–fast
doesn’t exist.

TEXT BY
GLÒRIA BONET

Careful, don’t be so clever, should anyone propose a business combining the three is surely cheating you, you fool. We have learned not to swallow it and whoever does must be a bit daft, doesn’t know we live in a nest of vipers. The world we have believed is an imperfect world. God kicked us out of paradise remember? Bingo! Perfection doesn’t exist because only God can hold it. Once again, the ideology hidden behind a simple saying is castrating and punitive Catholicism.

A detail of interest:
notice that in English, bonito
is replaced by (“fast”).

Anglo-Saxon culture is pragmatic (in fact, many knew of this expression before seeing this GIF because of a sentence Jim Jarmusch told Tom Waits to hurry him up with a soundtrack he was complicating too much). Us Mediterraneans, however, love beauty. I think it comes from the Romans already, and from the sun. And the English, where does their need to rush come from? Because, since we’re at it: fast or beautiful? You can only pick one!

*

YOU
CAN’T
HAVE IT
ALL.