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O Magazine
2015-2017

DEVOURED
BY MASS
by Joan Pons

While I look at this GIF, hypnotised, I sing to myself the wind section from the main theme of The Blob, an exotic pop delicacy created by great Burt Bacharach and Mack David and interpreted by The Five Blobs for a lovely 50s monster movie that in Spain was entitled La masa devoradora. I know I hear the drone of denaturalisation behind my ear: by accompanying these images with this music I’m inferring comical qualities and sci-fi properties to a chemical reaction that a scientist would explain with no trace of humour or any sort of fantastique accent. But, this time, I don’t want to unravel the rainbow (in other cases, with psychedelic cauliflowers at hand, I did).

There is something in this GIF that opens many other interpretations beyond the literal one. It’s erotic and mysterious. It’s magical and scatological. It’s absurd and terrifying. It’s exquisite and disgusting. “Magnetic paste absorbing metallic particles and them expulsing them” is no use. I’m left without the metaphorical component beating within these images. I see here (at least during the regurgitation phase) the masses devouring individualities. The dictatorship of the majority neutralising minoritarian experiences. The system assimilating dissidence. Power silencing the revolution. The mainstream metabolising the underground. The Nobel awarding counter-culture. Entropy defeating order. The amorphous prevailing over definition. The grotesque eating up sophistication. Of course, all these examples can be intermingled to mean exactly the contrary, since the interpretation of this GIF is open enough to accept opposite readings without any problem.

Maybe I’m just trying to read too much into it. But I’ve been in front of this loop for too many minutes now. Free associations are rocketing and I just can’t stop them. How great would these images fit as an editing cut in some YouTuber video! They can mean, highlight and counterpoint anything we want, thanks to the Kuleshov effect. The thing is, as it happens with the thick slowness of a volcano’s lava (the strange beauty of the power of destruction), I’m even starting to feel like touching this devouring blob; or asking David Domingo and Toni Poni to please do some research about this material and use it in their next music video; they already proved their curiosity with chemical reactions in the art direction of their video for Fangoria’s Fiesta del infierno.