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O Magazine

Coca Cola
“First Step”

Coca Cola – First Step
Title: First Step
Director: Mireia Pujol
Client: Coca Cola
Agency: The Cyranos
Production: Agosto
DoP: Borja López Díaz
Editor: Lucas Nolla
Music: BSO
Colorist: Xavi Santolaya

“My mum is the definition of a survivor”

A true story.

Emilia left Ghana in search of a better future. She moved to a small flat in Brixton and raised her three kids all by herself: Rich, Angelo and Marian. Those years –surviving in London with no money or support– are a memory she will never forget. Emilia worked in a fabric factory all her life. She sewed night and day, even at home while she took care of her kids. “The sound of the sewing machines was the sound of our childhood,” Rich tells us. Her children adore her; they talk about their mother with evident admiration. If it weren’t for her, their lives wouldn’t be the same. But now Emilia doesn’t have the same energy as before. The years have mitigated the strength that made her able to go on. After a life of struggle, her sons and daughter want to pay her a small tribute to thank her for all her effort and love.